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- Heat wave authorities – health, police, civil defense
- Environmental – global warming fearful, esp. in power outages
- Parents, other energy budgeters
- Universities, employers wanting productivity
- and health industry (and insurers) re. heat/pollution
- Power utilities (to reduce peak load, capacity)
- Water utilities (reduce shower water, waste water)
- Vendors of soft drinks, beer, water, chilly bin vendors
- Air conditioning, dehumidifier vendors
- Solar vendors (to reduce load, increase sales)
